This year I am turning 60. For some reason it feels a bit scarier than I thought it would be.

Makes you think about your life a bit more, what have you done, where have you lived, what have you achieved etc, but also do you feel happy with what you have done?

I did the Business & Dreams Academy from August 2023 and we finished in February 2024.

If you had the chance to become the 2.0 version of yourself, would you take it?

Your initial reaction may be that you do not even know what a 2.0 version of yourself would be like. Plus, you may also think that turning into newer versions of yourself is simply a natural progression, like how you are not the person today that you were last year, five years ago, as a teenager, a child, etc.

Imagine starting your own business, quitting your job, and making a full-time salary in your company only by working 80 hours per month with customers.

Imagine doing this journey from your dream home in your dream country. You live by the ocean and hear the waves when you wake up every morning.

All this in less than a year.

What if I told you that this is possible? Because that's me, that's my journey.

How did we manage to position ourselves as leaders in the wedding industry in just three years?

Since 2020, we have managed to become some of the most sought after professionals in the industry, and we are running the largest network for wedding vendors in Scandinavia. How did it happen?

Have you ever wondered if you are on Earth for a reason? If there is something you are meant to do during your lifetime? You don’t have to wonder any longer. There is. For each and every human-being. When you don’t know your purpose, it feels like moving without a clear direction in life. You might be living a nice life with a good job, success, great people around you, but somehow something is still missing.

Pain is a powerful catalyst for change, for yourself and others. Physical pain shows us that there is a problem in the body that needs to be addressed. Like a broken bone or a stomach ache. Emotional pain does the same thing. This is a good thing. Our bodies and minds show us the pain to protect us from what’s bad. Pain makes us uncomfortable and eager to do something about it. This is how growth works, making a change because we want to get out of the pain.

When I worked on Wall Street, I used to go down the long carpeted hall and chat with my female colleagues about where they invested. I was often disappointed because even within the biggest wealth management firm in the world, only some women invested outside their retirement accounts. The picture is quite different in Sweden, where only 7% of women never invested, compared to Germany and Austria, where the figure is north of 30%.

Imagine the frustration and disappointment when you invest time and money into marketing activities without seeing tangible results. The constant uncertainty and lack of a clear path forward can quickly deplete your budget and fail to bring you closer to your business goals.

Holistic well-being refers to an approach that considers the whole person — body, mind, and emotions, in the pursuit of optimal health and wellness. When we want optimal health and performance, it's essential to understand how one affects the other and how we can take care of each area in the way that suits us best. Bio - individuality refers to our unique and individualized needs; therefore, we must respond differently to factors like diet, exercise, lifestyle, and environmental influences. What works well for you might not work for somebody else.

Have you ever wondered why everything can seem perfectly in place, and yet feel entirely out of sorts? Even with job changes, new friends or moving countries, the same problems persist? Why does it feel like there's a mismatch between the picture-perfect external life and the discontent within your heart?

It's Monday morning, and I feel excited and full of energy for the week ahead. As usual, I start my computer and open my inbox first to see if anything has happened since last time. While reading an email, I realize I need to go to my desktop to open a Word document. Once I'm there, I realize I need to open Excel to find a spreadsheet, all while my phone starts ringing. It's my daughter asking if I've registered her for the weekend basketball games. I open an app on my phone to double-check because I can't remember if I did or not.

The world of work is changing, which I’m grateful for. Otherwise, I could never have made my dream come true. Working from the mountains (Åre) without compromising on what work I could have. Now a days you can make money on your own terms, when and where you want. If you've been itching to move out of the city and/or convert your passion into a career or redesigning your job layout this is some inspiration.

In the times of turbulence and constant rapid change, it’s hard to think of a better life adviser than your own knowing. That’s probably why meditation as a tool of self-reconnection becomes so popular.

Have you managed to get in touch with your inner wisdom through meditation yet?

If the answer is “no” then you definitely should keep on reading this article!

How did 2020 change what matters to you? For my now-husband Oskar and I, it was a year of transition. Working as management consultants, long hours in the office, commuting, and a lot of business trips were instantly replaced by long hours at home. Living in a small apartment in the city center of Stockholm, we didn’t usually spend that much time at home so this was completely new to us, as I am sure it was for you.

Two and a half years ago, I did something I had never done before - I went to see a shaman. To be honest, I wasn't quite sure what a shaman did or why I decided to give it a try. All I knew was that I had a strong desire for change, a baby on the way, and a notebook full of business ideas - none of which felt quite right for me.

Well, if you would've asked me several years ago, I would’ve said NO. Definitely not possible. Money is hard to get was the paradigm. Money doesn’t grow on trees. You need to be very smart to be successful. You need to work very hard to earn more money.

And also, if you get rich everyone will only try to fool you and use you was my belief.  

That was my mindset back then and I kept on struggling with my life. But let’s go back to the beginning. 

Over the past 4 years I have devoted a big part of my time to help minority groups entering the boardrooms. It’s been a journey, not always a straight one, but I am so happy and proud to be part of it together with my deb. co-founders, Emelie Meurk Demerud and Hanna Moisander.

For many years ago in one of my 1-1 meetings with a former manager, I got the feedback: “Malinée you’re not a people person and therefore we don’t think you are suitable to take the next step. And btw you don’t have a bachelor's degree and that is a must”. This employer said so many things and that's history. This might sound strange but I would not like to be without the experience. Maybe a cliché but it has shaped me to who I am today.

The last few years I have lost my power to manifest things, or maybe it have just been forgotten and hidden under stress, covid-pandemic and life in general. By writing this article I am reminding myself and you how powerful this tool can be.

In this article I will share what Key Opinion Consumer (KOC) marketing is and how you as a company can use it to your advantage. I will also address the difference between KOC marketing and influencer marketing as well as why KOC marketing is becoming increasingly popular in China.