Audio

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PDF

HERE is a PDF summary of the masterclass.

About the expert

Sara Wimmercranz is an entrepreneur and has been voted as one of Sweden's most powerful investors. You might have seen Sara in the Swedish TV show Draknästet where she supports entrepreneurs and invests in startups. Sara is the founder of the e-commerce company Footway which scaled to millions in revenue. In 2016 she transitioned into an investor and started the venture capital firm BackingMinds together with Susanne Najafi.

Overview

In this session, Sara shares her own journey as an investor and entrepreneur and her insights on how to scale a startup. She talks about topics such as how to combine family life and career, what industries she believes in for the future and her greatest advice for the members in Business & Dreams who want to start their own company.

Action

Sara shares that she has always been a problem solver and that most of the things she does in life, both as an entrepreneur and investor, started from experiencing a problem. Sara says that identifying a problem is therefore a great way to come up with a business idea.

Our exercise for everyone who wants to start a company but is lacking an idea is therefore to write down one problem that you have experienced recently in your life as well as one solution to that problem. The problem could be anything from small inconveniences in your everyday life to bigger world problems.