Audio

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About the expert

Marie Wigunsjö is a mental coach who has helped more than 300 women since she founded her company in 2020 to remove their imposter syndrome. Marie is highly skilled at marketing and has been successful in converting leads on her email list as well as followers on her social media accounts to customers

Overview

In the webinar, Marie addresses first of all how important it is to build trust with your audience and connect with them. As a concrete example, Marie encourages us to have direct conversations with our audience, such as communicating via DMs or encouraging them to reply to your emails.

Action

Building an email list is a great way to ensure that you actually own your customers’ information. A good analogy is that building your customer base on Instagram or LinkedIn is like building your house on rented land whereas building an email list is to build on land you own.

Your exercise today is therefore: how can you create an email list? How can you increase the number of people who subscribe to it?

If you want to do more exercises, two other questions are: what kind of emails do you want to send to your subscribers and how often do you want to email them?